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Mission statement

Booker is a strategic corporate partner providing solutions to achieve marketing and/or communication objectives through promotional products. Our success is rooted in exceptional creativity and customer service based on the foundation of exceeding expectations.

oUR story

Born in 1920 from an expertise in building brands, we offer unique ideas, excellent service, quality products,

and customer-focused marketing. ​From our office in Atlanta, GA, we are your premier source for branding solutions!

 

Our proprietary platform allows us to streamline your ordering process while providing you with relevant data, real-time reporting, and every little detail about your order. Everything you need to know about your merchandise is available

here! We’ve got strong, longstanding relationships with our vendors. The sky’s the limit – more options to choose from, faster time to market, and the best customer service in the business.​

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What sets us apart?​​​

Leading edge Technology​

​​​Our proprietary platform allows us to streamline your ordering process while giving you relevant data, real-time reporting, and every little detail about your order. Basically, everything you need to know about your SWAG is available here!

Booker Client Support

​​​We’ve got strong, longstanding relationships with our vendors.

The sky’s the limit – more options to choose from, faster time to market, and the best customer service in the business.

Vertical Market Expertise

​From Healthcare to Higher Education, We’ve Got You Covered! We’re not just another promotional product distributor—we’re your industry-savvy sidekick! Whether you’re in Healthcare, Retail, Education, Housing, Finance, Tech, Automotive, or beyond, we’ve got the know-how to make your brand shine. Think of us as your go-to gurus for all things branded, tailor-made to hit the mark in your unique market. Your brand deserves a touch of magic, and we’re here to sprinkle it!

Custom Product Design

​​Dream Big. Brand Bigger. Got a wild idea for a custom product? Bring it on! If you can dream it, we can brand it. From tailor-made apparel pieces to unique swag that screams your brand's personality, we specialize in crafting purposeful products that your end users will love and hold on to. Our mission? To turn your vision into tangible, memorable merchandise that not only looks amazing but also serves a purpose. Let's create something unforgettable together!​

Boutique Agency Experience

Small Team. Big Love for Merch. Every brand is a one-of-a-kind masterpiece, and we treat it as such! At our boutique agency, we pride ourselves on crafting merchandise solutions tailored specifically to your brand’s unique needs. Our small team of merch-obsessed experts is dedicated to delivering that white glove service you deserve. From the first brainstorm to the final product, we’re here to make sure your brand shines with custom merch that truly stands out. Let’s create something spectacular together!​

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The bottom line is - We’re good people who like working with good people. Stop by our new office in Atlanta and play some games with us. And if you’re brave enough to challenge us to a game of ping pong… there’s a prize waiting for you if you win. Good luck with that!

1974

1974

DOZEN EGGS = 45¢
GALLON OF GAS = 42¢
PRINTED T-SHIRT = 68¢
WE CAN STILL GET YOU A GREAT DEAL ON SHIRTS... JUST MAYBE NOT AT 1974 PRICES.

BOOKER IS FOUNDED, STARTING A LEGACY OF OUTSTANDING CUSTOMER SERVICE AND EXCEEDING EXPECTATIONS. ALSO FOUNDED IN 1920? A LITTLE ORGANIZATION CALLED THE NATIONAL FOOTBALL LEAGUE. WONDER IF THEY’RE STILL IN BUSINESS?

1920

1920

NEIL ARMSTRONG LANDS ON THE MOON. IMAGINE THE SELFIES IF HE’D HAD A BRANDED POWER BANK TO CHARGE HIS iPHONE!

1969

1969

BOOKER CELEBRATES IT
100TH ANNIVERSARY
LOOKING FORWARD TO THE NEXT 100 YEARS!

STEVE JOBS AND APPLE RELEASE THE FIRST MACINTOSH PERSONAL COMPUTER. BRANDED MOUSE PADS BECOME OUR MOST POPULAR ITEM OVERNIGHT.

1984

1984

1938

1938

LADISLAO BIRO INVENTS THE BALLPOINT PEN. IT WAS MANY YEARS BEFORE ANYONE REALIZED YOU COULD BRAND THEM WITH A COMPANY LOGO!

2020

2020

AI and Tariffs shift the Promo industry.
Are we on top of it?
You bet we are!

1984

2025

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OUR TEAM

These industry experts will ensure your promotions shine.

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Neil Kalnitz

Partner

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Partner

Scott Moscow

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Deanne Neises

Office Manager

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Patricia Kelly

Senior Account Manager

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Elle Martinez

Senior Account Manager

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Claire Holtsford

Senior Account Manager

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Senior Account Manager

Shira Wachtel

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Emily Valentine

Senior Account Manager

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Digital Stores Manager

Dana Underwood

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Account Manager

Suzanne Penalbert

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Logistics Specialist

Dimitry Friedman

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Merry Seleshi

Customer Service Specialist

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Judi Walda

Warehouse & Fulfillment Manager

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Partner

Shimon Kaminetzky

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